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Hand lettering is a passion of mine; I strongly believe that it is a highly powerful medium through which ideas can be expressed in a digital age. It’s easy to pick up a typeface and apply it to a project, however, a custom lettering piece is both personalized and personal. It invokes the feeling of human interaction, and offers a more intimate way of connecting with the customer. At the same time, it offers the opportunity to make your words say what you want them to say, how you want to say them.